An editorial concept for the YOU PURSUIT design preview.
Building a brand. Leaving room.
YOU PURSUIT begins with a question: what would a clothing brand feel like if it gave you more possibilities and fewer instructions?
We start with a bottom. Add a top. Try another pairing. The process is about making room for expression, rather than arriving at a finished version of anyone.
This is an open notebook for the questions, choices and conversations behind the brand. The pursuit keeps going.
Make room for your point of view